#AUA12 AUA Conference Day 3 Manchester

Ewart Wooldridge/Leadership Foundation: The Psychological Contract

Should read ‘What Matters Now’ – Gary Hamel.

Aggregate of reciprocal expectations between University & all stakeholders.

New psychological contract – a paradigm shift? Yes, first paradigm shift of the day. Ref Matthew Taylor/RSA & citizenship. Student as customer? Co-creator? Citizen? Comprehensive to differentiated; collaborative to competitive; sector to system; trusted to challenged; certainty to uncertainty.

So what are key leadership issues?

  • Top: handling uncertainty & ambiguity. Yes – building the capacity for change!
  • Challenging inefficiency & reluctance to innovate
  • Being entrepreneurial
  • Making change happen
  • Collaborate AND compete
  • Engagement, creatively
  • Citizenship

Disruptive innovation; unbundling/disaggregation of the value chain = shared services, outsourcing; OER. So, DARE is an example of unbundling, break up of vertical integration. Example: BBC/ITV – have mostly outsourced their core product = making programmes.

10 key things.

  1. Leading the whole student experience. LFHE website: Developing the Whole Student/Dr Kathleen Quinlan. Creating organisational conditions; modelling a meaningful life; leadership of learning
  2. Public & societal engagement. Placing universities at the heart of social & economic advancement (UUK: Futures for HE/Analysing Trends)
  3. Distinctiveness. Components: Narrative Place Values Community Clusters. NPVCC. Dropped vision & mission – 50% of someone or other couldn’t identify their own. Mnemonic – Needs Positive Vice Chancellor Commitment – Oxford Brookes.
  4. Learning from Academic Leadership. Academics don’t see academic leaders as leaders. Academic leadership = oxymoron. I repeat, after all it was leadership that got us into this mess. Must be careful not to fall into traditional approaches to leadership. Listen; nurture; create; stimulate; engage. Quote from academic: ‘I really dislike this concept of leadership’.
  5. Professional vs Academic Leadership. Needs breaking down. No such thing as non-academic – no one should be referred to as what they’re not.
  6. Alignment. ‘For me, it’s more about a job well done & less about the cheese’. Cheese = strategy at end of the maze.
  7. Learning from other sectors. John Lewis; professional services; third sector. Not just private sector; note 58% of FDs now from private sector.
  8. Entrepreneurial leadership. Kanter: Measure themselves not by the standards of the past but by the vision of the future.
  9. New leadership qualities of challenge & support. Meaning, business focused, confidence, balancing support with strong challenge, clear narrative at ‘point of sail’, collaboration, energy.
  10. Discovering the magic in leadership. ‘We are such stuff as dreams are made on…’ Yeah, but depends on interpretation – the next bit goes ‘& our little life is rounded with a sleep’.

See new connections; transform the obvious; cross boundaries; use humour; trust & respect.

University answer to man from mars: ‘But we don’t have a leader to take you to’. Might be a good thing…my closing quote: ‘Don’t follow leaders, watch the parking meters’.

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