October 11th, Senate House, University of London, for this year’s FOTE. Random commentary:
Nicola Millard/Customer Experience Futurologist, BT: Clouds, Crowds & Customers. @docnicola. Customers. Students = consumers? The ‘Why can’t everyone be as easy as Amazon?’ syndrome. Critical: reduction of effort in things that have to do but don’t really value. Can we be as easy as Amazon to do business with? What is easy – what is business. Easy: reduce cognitive effort (finding stuff); physical (going places); emotional (frustration); time (ubiquitous impatience). Easy impacts vfm. Omnichannel customers – how do we manage customers who skip around channels. Link app, website, phonecall, email, F2F? How? Crowds. Collaboration – used to be called cheating. Ref: the prosthetic mind. No longer send naughty child to their bedroom, just where they want to be – <but wasn’t that the case years ago? Need to be very clear on what is really new, & what just appears new but fundamentally isn’t…definition of new?> Clouds. F2F can’t be replaced. <but who says it can/should be?> Seeing incredible flexibility in workspaces <but are most people seeing this? Again, have been hearing this for years…>
Alicia Wise/Director of Universal Access, Elsevier: Open Access: Challenges, Possibilities, Future Outlook. Developing business model. Rapid rise in R&D leads to rise in research, need for easy way to get it all out there <paraphrase!> Research = increasingly interdisciplinary; internationally collaborative & mobile; big data intensive.
Gwen Noteborn/Researcher, Maastricht University: Webcasts in Education: Mythbusters! Head of edl@b. Using mediasite/sonic foundry. Video collaboration software…The truth about webcasting! Is knowledge lost in translation? Research found not. Appreciation of/connection to teacher may be. Afraid seems to be just churning out a bunch of research results – most of findings intuitively available anyway. Will online recording replace F2F? No – social aspect. <Well, no, not comparing eggs with eggs, chalk & cheese, apples & pairs & all that – should have learnt from myth of TV replacing cinema – they are different things!>
Q&A: I only have one so far that I really won’t ask – “So, what else is new?”
CIO Fireside Chat. Yousuf Khan/CIO, Hult International Business School (Chair); Adrian Ellison/Director of IT, UWL; Richard Maccabee/Director, ULCC; Heidi Fraser-Krauss/IT Director, York; Cathy Walsh, Principal & CEO, Barking & Dagenham College. RM: trends – tensions between IT & T&L perspectives? HFK: can do technology change, but behavioural change hasn’t happened. <Doing Digital> AE: does Cloud change behaviours? <IT Governance/Weill & Ross – ‘to encourage desirable behaviour in the use of IT’> Staff – have encouraged behavioural change in students without changing themselves. CW: modelling value-based behaviours, senior management walking the talk. HFK: deliver systems, don’t think about what the person at the other end is doing, enough. AE: be sure that you really have senior management (& other) engagement. How do we decide what technology to choose? CW: not about technology. HFK: only interested in what it can do for me, just want it to work. <Useful, usable, & used> What’s exciting? HFK: ease of use. AE: gap between choice of tools/new students & tools in use in HE. HFK: death of email? Can twitter/facebook replace? What can? CW: simplicity & openness. Open access. HFK: easy & just works = requirement. AE: technology & stress. Stress – when delivered without ease of use. RM: factors for success. Formula for change: dissatisfaction with status quo, vision of goal, tangible first step. Advice for changemakers: AD – engagement & communication. SAMO. HFK: the way we see the world isn’t necessarily how recipients of solution see the world – solve their problem, not yours. Shouldn’t assume you know. CW: communication. Don’t just engage with one set of stakeholders. RM: humble & brave; single-minded & flexible. Avoid bunker mentality. Q&A: should we be less flexible? RM: in danger of losing flexibility but need to deliver services. Tricky balance. Innovation: management & staff blame each other for lack of innovation, but technology has changed everything, how do we shift? IT role to tease it out & play it back. <probably management want efficiency & staff want effectiveness> CW: senior management humility, again walk the talk, don’t take themselves too seriously, senior management disconnected = huge blockage.
<insert photograph of woman in blue lycra bodysuit & wig>
Technology in Education – The Case Against/Lindsay Jordan, Senior Lecturer, University of the Arts. The Cup Song from PitchPerfect – wasn’t expecting that…demonstrates how great the internet is for short bite-sized focused bits of learning. Then piano! – not learnt on internet, impossible (?) & also parentally not self-motivated. Some loss when not in an F2F environment. So what’s the difference? With F2F:
- Space for the purely social. Time off task. Architected social spaces.
- Forging (forcing) relationships, very hard to hide.
- Reduced flexibility/reduced choice. Flexibility about when & where do stuff is not always a good thing. How to focus in the age of distraction.
- Very hard to resolve problems online.
- Online communication can bring out the worst in people. Lack of presence makes it easy to be a bit rubbish. Alone Together – Sherry Turkle.
- Eventedness: synchronicity, uniqueness, movement, difference, aesthetics. One night only.
How do we bring it back? Harvard – SPOCS (Small Private Online Courses) not MOOCS. Interventions in physical world.
Revolution – Include Me!
Martin King/Head of IT services at Ealing, Hammersmith and West London College (EHWLC). Enabling the disconnected to get online – here comes everybody. Biodiversity versus monoculture – education fosters the latter. Average is not normal. <but Steve Vai is not a great guitarist imho> Anyone can play guitar? Mmmm – yeah, but…anyone can learn how to play guitar, not the same thing. A mind is like a parachute, it doesn’t work unless it’s open – Frank Zappa. What happens with technology mediated culture? Exponential effects of network connectivity. Different, anyway!
Research data – bothersome burden or treasure chest? Kevin Ashley/Director, Digital Curation Centre.
Data deluge will oustrip the ability of technology to deal with it. Data must be recoverable to be reused.
A game of two halves – afternoon much more interesting stuff. & that’s me done & off down t’pub…